Episode 25

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Published on:

5th Dec 2019

Chapter 25 – Power food from a power sponsor

Tuesday, September 29 | 43 days until the conference | 340 registrations 

With six weeks to go before the start of the conference, the Dutch marketing director of PetFoodies came to the office to discuss the progress. So far, only Casper had been in contact with him, and only over the phone. The man had a rather assertive secretary you couldn’t easily bypass.

           ‘Look,’ said the man in suit, before he had even sat down. ‘I think this is brilliant.’ He showed Victor their own SuperGnawer video on his phone. ‘You pretend you have your own actual guinea pig, as a mouthpiece for your conference.’

           Victor held his hand out. ‘Welcome. Victor VanWely.’

           ‘Yes, I know, sorry, Jeroen Pouw. Like the TV presenter, but with an ‘o’. Although I do have a good face for television, ha ha.’

           Casper laughed along.

           When the man started rummaging through his briefcase, making a plastic bag inside it rustle in the process, a loud wheek came from the corner.

           ‘That’s Pooky,’ said Victor.

           The man looked at the cage in confusion and walked over to it. ‘You actually have one?!’ Pooky continued wheeking for a while, but once he caught on to the fact he wasn’t getting fed, he fell silent.

           ‘What a funny little thing!’ exclaimed the man. He stuck his hand inside the cage, but Pooky scuttled into a corner and buried himself into the hay.

           ‘So this is the same little guy as in the video?’

           Victor nodded.

           ‘And on Instagram?’

           ‘Indeed,’ said Casper. ‘He’s the axis of our social media presence.’

....

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Written by Gerrit Heijkoop & Paula Vos

 Narrated by Kevin Stillwell

Show artwork for Trending Topic - Management Novel

About the Podcast

Trending Topic - Management Novel
We have to do something with Social Media #butwhat? In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and...
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.

Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?

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Written by Gerrit Heijkoop & Paula Vos
Narrated by Kevin Stillwell
Amsterdam, Netherlands
2015

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Profile picture for Gerrit Heijkoop | LOE.tv

Gerrit Heijkoop | LOE.tv

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