Episode 26

full
Published on:

5th Dec 2019

Chapter 26 - Guinea pig momentum

Wednesday, September 30 | 42 days until the conference | 349 registrations

‘Yes!’ Catja called out. ‘Yes, the first guinea pig!’ She had jumped up from her chair and was pointing at the computer screen. Casper gave her a high five.

           Victor looked up from a report he had been reading, and walked over to her, grateful for the distraction.

           One of the most important participants (@RodentWhisperer, with over thirteen thousand Twitter followers, Casper quickly filled in) had posted a picture of himself on Twitter with the stuffed guinea pig they had sent to his address a few days earlier.

Very fitting surprise from #Rodentia15 #cantwait

           They kept looking at it for a while, and saw comments appear:

How did you get hold of that super cute thing?

Must have!

@NatSoRoPro - where can we order them?

           ‘I told you this would work,’ said Casper. ‘Just wait and see.’

           And, indeed, within an hour, the second photo appeared, posted by Bea Goffer.

Me, too! There’s nothing to fix on this one. Thanks #Rodentia15

           Lots of reactions and pictures followed. Someone had even posted a video of himself unwrapping his gift. 

....

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Written by Gerrit Heijkoop & Paula Vos

 Narrated by Kevin Stillwell

Show artwork for Trending Topic - Management Novel

About the Podcast

Trending Topic - Management Novel
We have to do something with Social Media #butwhat? In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and...
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.

Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?

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Written by Gerrit Heijkoop & Paula Vos
Narrated by Kevin Stillwell
Amsterdam, Netherlands
2015

About your host

Profile picture for Gerrit Heijkoop | LOE.tv

Gerrit Heijkoop | LOE.tv

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