Chapter 8 – When advertising isn't enough

Monday, August 31 | 72 days until the conference | 173 registrations 

In the car, on his way to work, Victor was singing along to the radio. The sun was shining and Pooky had just received another shot of vitamin C, making his movements more lively than they had been all weekend.

           During the weekend, Victor had been practicing his Facebook skills, and he had to admit he rather enjoyed seeing his friends’ posts. He had clicked several links and spent more time on it than he had intended to. He had viewed their own ads with special interest. There were three varieties: one with a guinea pig, one with a squirrel and one with an attractive female vet, throwing the camera a stern look, with the caption ‘Rodentia 2015. Register now!’ Victor thought the latter was a little forceful, but it was convincing.

Besides these ‘suggested messages’ about Rodentia, Victor had also noticed The Crippled Horse’s weekly menu flash by several times, and he had become mildly nauseated by the many Bugbites ads, displaying their strange insect-based foods. Even after he had clicked ‘unlike’ on the Bugbites page, he continued to see the ads.

           He had had his hands full with LinkedIn. Indeed, all of the three hundred contacts in his address book had received an invitation to link up, including people he hadn’t spoken to in years. This led to several enthusiastic responses, but also to some harsh rejections, like the man with whom he had an ongoing business conflict for years.

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Written by Gerrit Heijkoop & Paula Vos

 Narrated by Kevin Stillwell