Episode 7

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Published on:

5th Dec 2019

Chapter 7 – The First lie

Friday, August 28 | 75 days until the conference | 168 registrations

The night after Catja’s presentation, Victor dreamt a lot. About grumpy guinea pigs attending his conference and proceeding to tweet about ant burgers. And about Pooky, whom he really needed to take to the vet, especially now his photos could be viewed across the world.

           The first thing he did the following morning, was drive over to the Happy Vets. Bea Goffer, the doctor on call, welcomed him warmly at the emergency consultation hour and gave Pooky a vitamin C-shot. Victor would have to return with Pooky every Monday, for a few weeks in a row, and everything would be fine. He also needed to switch to different food, because the homemade mix he fed Pooky at the moment was lacking in vitamins. He bought guinea pig power food from PetFoodies. Relieved, he drove the little animal back to the office. He had the impression it was already a little more lively. This evening, he would take Pooky home, so as to keep an eye on him over the weekend and supplement his meals. His wife would like that, too. Denise was just as much of an animal lover as he was.  

Catja and Casper were busy as bees. They were setting up advertising campaigns, placing messages on several platforms and collecting funny videos for the NatSoRoPro YouTube channel. Silly animal sounds rang through the office at regular intervals, increasingly improving Victor’s mood. 

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Written by Gerrit Heijkoop & Paula Vos

 Narrated by Kevin Stillwell

Show artwork for Trending Topic - Management Novel

About the Podcast

Trending Topic - Management Novel
We have to do something with Social Media #butwhat? In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and...
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.

Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?

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Written by Gerrit Heijkoop & Paula Vos
Narrated by Kevin Stillwell
Amsterdam, Netherlands
2015

About your host

Profile picture for Gerrit Heijkoop | LOE.tv

Gerrit Heijkoop | LOE.tv

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