Episode 20

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Published on:

5th Dec 2019

Chapter 20 – Eavesdropping on sensitive issues

Wednesday, September 23 | 49 days until the conference| 297 registrations

Using all communication channels at their disposal, they were able to specify their messages to certain target groups. Some messages were only posted on Rodentnet.org, such as an article on new insights in care for lab animals. They felt this topic was too controversial for the general public. The researcher who was due to speak on the matter at the conference took a harsh stance on the issue and asked readers to respond to it, so he could use their ideas in his presentation.

           After a while, a small debate ensued between a select few; though still held in public, the discussion was between the researcher and three scientists working with lab animals. They discussed the issue of psychological care of the animals, on which their opinions differed rather a lot. Victor followed the discussion with interest, although it felt a bit like eavesdropping.

           They concluded their intense debate with the agreement that all three of them would register for the conference and would have dinner together on the first evening to continue their discussion face to face.

           See, thought Victor, there you have it. The quality of the content was practically working on its own. The advertisements, which in retrospect were a little too elementary, appeared a thing from the faraway past. 

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Written by Gerrit Heijkoop & Paula Vos

 Narrated by Kevin Stillwell

Show artwork for Trending Topic - Management Novel

About the Podcast

Trending Topic - Management Novel
We have to do something with Social Media #butwhat? In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and...
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.

Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?

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Written by Gerrit Heijkoop & Paula Vos
Narrated by Kevin Stillwell
Amsterdam, Netherlands
2015

About your host

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Gerrit Heijkoop | LOE.tv

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