Episode 19

full
Published on:

5th Dec 2019

Chapter 19 – Mouse plague or blessing? Acting on current events

Tuesday, September 22 | 50 days until the conference | 284 registrations

The mouse plague in Japan had flared up again, the news reported. An excellent opportunity for NatSoRoPro to link in with current events, Catja pointed out. She called on Casper and Victor to help her do so.

           They thought their message through, before posting it:

Pest control should be more animal-friendly, what do you think? #Rodentia15

           It triggered a lot of responses, including one from a Frisian dairy farmer. He contributed that, at NatSoRoPro, they ought to pay a little more attention to the position of farmers in the province of Friesland, where mice had all but destroyed their fields in the previous spring.

           The farmer pulled the discussion more broadly into social media, by adding the hashtag #mouseplague, which caused several different parties to join the discussion. The farmers were angry because the government’s response wasn’t decisive enough, and they appeared to see an opportunity in NatSoRoPro to bring the topic to the public’s attention once more.

           With Casper’s help, Victor participated in the dialogue, mentioning there would be a session dedicated to new forms of pest control at the conference. The farmer applauded it. He had applied different methods of extermination himself, but found he couldn’t bear to see the suffering he was causing to the mice. At the same time he was very clear and to the point about the amount of damage it was causing the farmers. Victor called Jaques to confer: would it not be an idea to highlight this perspective at the conference, too? It made the drama particularly palpable and brought it closer to home. They agreed they would like to add the man to the confrontation panel, and the farmer gladly accepted the invitation. He tweeted about it immediately. 

....

----

Written by Gerrit Heijkoop & Paula Vos

 Narrated by Kevin Stillwell

Show artwork for Trending Topic - Management Novel

About the Podcast

Trending Topic - Management Novel
We have to do something with Social Media #butwhat? In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and...
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.

Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?

----
Written by Gerrit Heijkoop & Paula Vos
Narrated by Kevin Stillwell
Amsterdam, Netherlands
2015

About your host

Profile picture for Gerrit Heijkoop | LOE.tv

Gerrit Heijkoop | LOE.tv

LiveOnlineEvents is on a mission to create more meaningful meetings, conferences and events for you. Spending their days on stage, in front, or behind a camera to help planners and their managers increase the value of their live gatherings. As engaging moderators, program designers and hosts for sticky livestreams, video and podcasts.

Creating seriously good content around conferences and events. Meaningful and interactive.

Six reasons why clients work with LiveOnlineEvents:
- Better knowledge sharing and education
- More interaction and connection in your community
- New revenue for your congress or association
- More delegates at your next congress
- Reaching new target audiences
- Making your congress more sustainable

We provide services for:
Online video & vlogs
Podcast series
Social media reporters
Livestreaming & online events
Webinars & E-learning
Online hosts & moderators
Training & coaching

See www.LOE.tv for more info.