Episode 12

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Published on:

5th Dec 2019

Chapter 12 – Something to talk about

Tuesday, September 15 | 57 days until the conference | 225 registrations

When they entered the conference hall, Victor looked around jealously. This was some audience; over a thousand people at least, plus there was a fair containing a hundred and forty exhibitors. How many stands did they have by now? Five, he thought, assuming RodeMed said yes today.

           As soon as they got inside, Catja tugged at his sleeve. ‘Turn on your Wi-Fi, Mister VanWely.’ She logged in herself and helped Victor to do the same. ‘Wow, that’s quick,’ she hunched over her screen.

           Would you be careful of that text neck, thought Victor, and shook his head.

           In line for coffee, he looked around him. Nearly everyone was fiddling with their phones. He missed the days when you always found someone to talk to at a conference, because everyone was having that awkward moment, coffee in hand, waiting for things to start. Now it seemed as though everyone was lost inside a world of their own. One of those absentminded characters bumped into Victor, as he was walking back towards Catja, causing him to nearly drop his two cups of coffee.

           ‘Casper and my mom say hi,’ said Catja, as he passed her a coffee. ‘I posted that we’re here, on Facebook and Twitter. Casper’s already logged on to the live broadcast. He’s listening to an introduction by the online presenter, now.’ She looked at her screen again. ‘Jacques Lodewyks has replied as well. He thinks it’s brave of you. What does that mean?’

           Victor shrugged. ‘No idea.’

           She took a sip of coffee and looked around the space, which was filling up nicely. Suddenly her face lit up. ‘That’s him!’

           ‘Who?’ Victor followed her gaze and saw a young man with flashy red shoes, engaged in an animated conversation with a group of people.

           ‘That speaker I like so much. I’m going over there for a sec.’

           And she was gone. Everyone around him was still captivated by their phones, so Victor decided to test his own internet connection. He opened Facebook, which, indeed, went surprisingly quickly. At the top, he saw the message from Catja, in which he had been tagged. He still found it odd how other people could draw the focus onto you, even if you didn’t want them to. 

....

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Written by Gerrit Heijkoop & Paula Vos

 Narrated by Kevin Stillwell

Show artwork for Trending Topic - Management Novel

About the Podcast

Trending Topic - Management Novel
We have to do something with Social Media #butwhat? In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and...
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.

Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?

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Written by Gerrit Heijkoop & Paula Vos
Narrated by Kevin Stillwell
Amsterdam, Netherlands
2015

About your host

Profile picture for Gerrit Heijkoop | LOE.tv

Gerrit Heijkoop | LOE.tv

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