Episode 5

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Published on:

5th Dec 2019

Chapter 5 – Large numbers and the language of the Internet

Thursday, August 27, 2015 | 76 days until the conference | 165 registrations

Victor stood, pondering, by Pooky’s cage. Tomorrow, he would have to report to Jacques. Since the chairman’s last visit, there hadn’t exactly been a run on registrations for the conference. It made sense. They’d been working hard, but the fruits of those labors wouldn’t be reaped till later on. Bam! Victor thought to himself.

           The invitations now boasted the following call to action: ‘Share your Road to #Rodentia15.’ Casper had made the final decision on the T-shirts (red, so the volunteers would be easy to spot) and press releases were created for various types of media (‘Rodents: blessing or plague? Rodentia 2015 seeks the confrontation’).

           Catja had been very busy working on her social media research. Every time Victor walked past, there was something on her screen drawing his attention. She had shown him how Twitter and Facebook worked, and helped him create a Facebook profile for himself. His first friendship request was to Dick, who accepted within five minutes. On Dick’s profile, he noticed his friend had been awarded Food Marketeer of the Year a few days before. Victor decided to send him a postcard. Catja also showed him Instagram. Her photo with Pooky had received a lot of likes. Victor had to admit he was rather proud of that fact, despite the resistance he felt towards the impersonal nature of social media. Although Pooky didn’t look too good. No wonder, because the water, in which Victor had dissolved the vitamin C tablets, had been left untouched. This would require more drastic measures. 

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Written by Gerrit Heijkoop & Paula Vos

 Narrated by Kevin Stillwell

Show artwork for Trending Topic - Management Novel

About the Podcast

Trending Topic - Management Novel
We have to do something with Social Media #butwhat? In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and...
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.

Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?

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Written by Gerrit Heijkoop & Paula Vos
Narrated by Kevin Stillwell
Amsterdam, Netherlands
2015

About your host

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Gerrit Heijkoop | LOE.tv

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