Episode 31

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Published on:

5th Dec 2019

Chapter 31 - Just listen!

Monday - October 5 | 37 days until the conference | 487 registrations

The guinea pigs were wearing sailor’s outfits. And there were many of them. As fas as he could see. Victor was about to address the angry mob of rodents, when he heard Martine’s voice from a faraway distance.

           ‘Victor?’

           He felt a hand on his shoulder and realized he was dreaming. The relief this caused disappeared as soon as he remembered the reason for being in his office. His head was on the keyboard, the keys pressing into his cheek. With difficulty, he got himself up. His back appeared to be stuck in the position he had been sleeping in. His head felt heavy, as though he was hungover, and he could only just manage to open his eyes.

           ‘Are you okay?’ she asked, sounding far too awake.

           He didn’t answer, but looked at his screen instead. It took him a while to focus his eyes enough to be able to see what his last tweet had been:

ertavxf r rgryv4gsdfhj

           The activists hadn’t held back either. Among the stream of tweets, a pictured popped up recurrently of Pooky, inside a prohibitory traffic sign, captioned: 

STOP Rodentia. 

           Victor’s head began to pound. He opened his mouth to explain what had happened, but Martine beat him to it. 

....

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Written by Gerrit Heijkoop & Paula Vos

 Narrated by Kevin Stillwell

Show artwork for Trending Topic - Management Novel

About the Podcast

Trending Topic - Management Novel
We have to do something with Social Media #butwhat? In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and...
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.

Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?

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Written by Gerrit Heijkoop & Paula Vos
Narrated by Kevin Stillwell
Amsterdam, Netherlands
2015

About your host

Profile picture for Gerrit Heijkoop | LOE.tv

Gerrit Heijkoop | LOE.tv

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