Episode 29

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Published on:

5th Dec 2019

Chapter 29 - Nothing beats the softness of a woman

Saturday - October 3 | 39 days until the conference | 515 registrations

In the car, on the way to Maastricht, Denise hummed along to the radio. She smelled wonderful.

           Victor thought about what a remarkable turnaround they had made in the past few weeks. Even he had started to enjoy social media, because it was working. As long as you considered a few basic rules: aim at your own network first and offer relevant content for people to talk about.

He could barely imagine what he had found previously so complicated about it anymore. The promotion with the fluffy guinea pigs had been the icing on the cake. He would love to organize something like that again. He had made a provisional booking for a larger space at the conference center, because the registrations were ramping up. He was already dreaming of a new Rodentia record. The biggest so far, in 1999, had gathered 1837 participants. Would he be able to top that?

The guinea pig promotion had gotten the registrations going. There were about twenty a day now. With another forty days to go, that would make for nearly thirteen hundred people. 

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Written by Gerrit Heijkoop & Paula Vos

 Narrated by Kevin Stillwell

Show artwork for Trending Topic - Management Novel

About the Podcast

Trending Topic - Management Novel
We have to do something with Social Media #butwhat? In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and...
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.

Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?

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Written by Gerrit Heijkoop & Paula Vos
Narrated by Kevin Stillwell
Amsterdam, Netherlands
2015

About your host

Profile picture for Gerrit Heijkoop | LOE.tv

Gerrit Heijkoop | LOE.tv

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