Episode 2

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Published on:

6th Dec 2019

Chapter 2 – What if you already tried everything?

Friday, Augustus 21, 2015 | 82 days until the conference | 155 registrations 

The next morning, Victor went into the office early. He was convinced he would be the first one there, but Casper was already behind his desk, his face flushed with hard work, fervently typing away on his keyboard.

           ‘Stressed?’ he asked.

           ‘Aren’t you?’ Casper replied. ‘Do you have any idea how much we still need to get done for Rodentia?’

           Victor sighed. ‘I know. As soon as Martine comes in, I would like to have a short meeting.’

           ‘A meeting? I really don’t have time.’

           Victor gave him an encouraging pat on the shoulder and went into his office. Behind him, he heard Casper call out: ‘and Martine certainly doesn’t.’

           Casper was his only full time employee. He had been working here longer than Victor and dynamically tackled communications. Casper also organized the annual National Spring Conferences. These had become a matter of routine, and with roughly one hundred participants on average, he could easily manage alone. However, Rodentia was a completely different ballgame. As of a month ago, they had therefore hired backup, in the form of Martine. She managed logistics in order for Casper to be able to fully concentrate on marketing and communications, contacting the speakers, recruiting sponsors, and the press. For weeks now, Casper had been trying to arrange an interview with Instinct, the most respected trade magazine for pet professionals. So far it had been in vain. The journalist kept insisting a conference was not newsworthy, which made no sense to Victor whatsoever: after all, the program was incredibly interesting, wasn’t it? 

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Written by Gerrit Heijkoop & Paula Vos

Narrated by Kevin Stillwell

Show artwork for Trending Topic - Management Novel

About the Podcast

Trending Topic - Management Novel
We have to do something with Social Media #butwhat? In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and...
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.

Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?

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Written by Gerrit Heijkoop & Paula Vos
Narrated by Kevin Stillwell
Amsterdam, Netherlands
2015

About your host

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Gerrit Heijkoop | LOE.tv

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